FTX Trading Limited and West Realm Shires Services Inc., owners and operators of FTX.COM and FTX.US (collectively "FTX") and Major League Baseball (MLB) today announced a new long-term global partnership. FTX.US works with MLB in the US, and FTX.COM works internationally. FTX.COM and FTX.US have jointly established FTX as the official MLB cryptocurrency brand. This deal, the first-ever partnership between a professional sports league and a cryptocurrency exchange, was established to increase brand awareness for FTX and continuous innovation for MLB.
In addition, FTX.US has entered into an agreement with MLB Players Inc., a subsidiary of the MLB Players Association, which manages all the commercial activities of the organization. FTX will have group player permissions, which will allow the organization to capitalize on the player's most interesting moments when creating content.
FTX.US will become the first ever uniform patch partner for MLB referees. Beginning with the MLB All-Star Game unveiled by Mastercard on July 13, the FTX.US logo badge will adorn all referee outfits during the regular season, after season, during Spring Training and Jewel Event matches. This new agreement also provides FTX with worldwide marketing rights related to MLB marks, logos and special events. Fans will see proper promotion of the FTX brand around national matches by MLB, MLB.com, MLB Network, MLB.TV, social media platforms and other baseball influencers. FTX and MLB will announce additional partnership activation details at a later date.
FTX CEO and founder Sam Bankman-Fried commented on the news: “It is an honor for FTX to be the first cryptocurrency exchange to be associated with America's national entertainment history and tradition. FTX.COM and FTX.US are excited to enter this first-of-its-kind partnership with Major League Baseball. At FTX, we strive to make a positive global impact every day, and there is no better partner to achieve this goal with than MLB and its international fan base. We look forward to announcing further details of our long-term  partnership for the remainder of this year
MLB Director of Revenue Noah Garden stated: “This is an extremely exciting announcement for everyone at Major League Baseball as we partner with a global leader in the early stages of their incredible growth. FTX has quickly grown to be a world leader in the ever-evolving cryptocurrency industry and continues to build its impressive reputation. Our fans adopted new technologies early on to engage with our game. We're excited to start working with Sam and the entire FTX team. "